Gap analysis
Gap analysis compares competitor backlinks with your own portfolio to find link opportunities you do not already have.
Core workflow
Choose one of your domains, enter competitor domains or backlink data, then review referring domains and pages that competitors have and you do not.
The result is an opportunity list, not an automatic recommendation. Use DR, niche, relevance, traffic signals, and outreach fit to prioritize.
Filters and outreach
Filters narrow opportunities by domain, status, metric, and source. Bulk actions help move promising opportunities into outreach workflows.
When a gap looks promising, create or update an outreach contact before sending a campaign.
Data quality
Gap quality depends on clean competitor input and your own domain list. Add your domains first so the tool can exclude placements you already have.
If results look noisy, tighten niche filters and remove broad directories, scraped pages, or domains that cannot accept placements.